30.23 Recently signed a 15 year deal with MSFT for scanning tech
Digimarc enters partnership with Microsoft Digimarc (DMRC) announced a new 15-year partnership with Microsoft (MSFT). The partnership includes the integration of Digimarc scanning software into Windows, as part of the Windows 10 update. The two companies have a history of working together to improve retailer operational efficiency and increase consumer engagement with products. The new built-in support of Digimarc detection technology gives the Windows development community easy access to several powerful technologies. Using standard Windows APIs, developers can benefit from high performance scanning of the most common traditional barcodes found in retail, including QR codes, Digimarc Barcode and DWCode by GS1. Potential applications can leverage detection and scanning capabilities within Digimarc software to enable retail associate applications as well as unlimited consumer scenarios. The companies will work together to expand support for additional use cases in future releases.