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Forum - OTCBB Plays (Vanity Events Holding, Inc. - VAEV.OB)    StockAlert/Goingin60 Doublers and Multi-baggers

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From: DERBYBLOOD (Rep: 21)Date: 08/15/2011 10:02
Forum: OTCBB Plays - Msg #6541 - List VAEV.OB msgs Thread #673279128 (Rec: 0)


VAEV Apparent Reverse Merger

Share Structure Capitalization 400,000,000
A/S 350,000,000
O/S 67,628,695
Float Vol. & PPS movement suggest 20 mill. or less

VAEV is a shell with a dubious past but evidence is NOW clear and SHOWS she is in NEW HANDS now and very good hands. So let us dispense with the “past” and move to the “present”. The present / very recent activities and filings reveal a REVERSE MERGER underway but WHO IS the Private Co. R/M candidate? ALL evidence strongly points to only ONE conclusion so…..Who now HAS / controls VAEV?

With EACH statement / claim, there has been INCLUDED the direct LINK to the info for your personal verification. All of this took 4 days to compile (4 all-nighters because the more which was uncovered, the more all of it was “time critical”). ALL links / info are discovery of “google searching” BUT NOT superficially. Each enquiry was taken at least 20 google pages DEEP finding and reading anything and everything on each person, name & entity. This all will flow in the order of VAEV events as they’ve unfolded. The entire “picture” is revealed by the time the investor gets to the end so do not “skim and skip”.

CEO Lloyd Lapidus & CFO Gregory Pippo...but WHO ARE THEY besides Brothers-in-law per an 8K declaration?

Lloyd Lapidus’ name upon search, is connected with a number of business entities but ONE sticks out above the rest…( nothing substantial comes up with the other entities and only ONE is intimately connected with BOTH Lloyd
AND Greg. Only ONE is BOTH their “child” )

Maxim Commerce, LLC
Master Data Group, Inc.
Freesupplementsource.Com, LLC
New Concept, LLC
On Course Marketing, Inc.
Bag Borrow or Steal, Inc. (Secondary Website for Sales/non-rentals)

Back in 2004 Lloyd and Greg started and founded Bag, Borrow or Steal, Inc. which GREW and attracted
MAJOR venture funding and top Executive management.

History shows BBOS really took off in orders and revenue AFTER the purse & shoe vixens of SEX and the CITY mentions using them ON AIR in the show back then!!! Shortly after BBOS debut on SEX and the CITY NEW management was brought on board and the Co.’s name was changed to AVELLE, Inc.

So WHO IS the new BBOS / Avelle, Inc. Management ?



CEO Michael J. Smith

EXCERPT FROM Jun. 2010 interview w/ CEO Michael J. Smith

“So, the company’s doing well. That means that you’re planning on selling it to a bigger company or taking it public. Any idea which?

”It’s definitely one of the two. We raised quite a bit of money ($15 million in 2007 alone) and investors expect something in return. But the current focus is still growing the company. Before we decide on our exit, it’s best to focus on the business first. We get calls all the time with people interested in buying. We just don’t spend that much time on that. We have really supportive, great investors that really understand the space. And we have investors from all over the world”.

Mr. Michael J. Smith is the President and Chief Executive Officer at Bag Borrow Or Steal, Inc. Mr. Smith has served as President or Chief Executive Officer at four consumer internet sites, with a proven track record in online retail and direct marketing that spans 20 years. Previously, he serves as Chief Executive Officer and President at Classmates Online, Inc. Prior to this, Mr. Smith was President at, he orchestrated a turnaround that resulted in its first quarterly profit. In 1999, he founded Mr. Smith previously served as the President and Chief Executive Officer at Lands' End Inc., where he launched and executed a company turnaround that led to record sales and profits. During his 15-year tenure at the company, Mr. Smith served key roles in several areas of the company. He is a Director of REI. Mr. Smith also serves as a Member of the Advisory Council of Winona Capital Management, LLC. He holds a B.B.A. from the University of Wisconsin at Madison.

Lloyd Lapidus Co-Founder, Director

Mr. Lloyd Lapidus has been the Chairman and Interim Chief Executive Officer of Vanity Events Holding, Inc., since April 6, 2011 and served as its Principal Financial and Principal Accounting Officer. Mr. Lapidus has been the Chief Executive Officer of CLICKER Inc. since March 7, 2011. Mr. Lapidus co-founded Avelle (alternate name: Bag Borrow Or Steal, Inc.) in 2004 and serves as its Chairman of the Board. He has been instrumental in founding and leading several young companies. Mr. Lapidus is a consultant to various private companies, including businesses involved with fashion, e-commerce, direct response media, social media, online marketing, call center management and corporate reorganization. Previously, he was a Principal in a direct response firm that specialized in online direct sales and marketing. Previous to that, he co-founded and ran a marketing firm that focused primarily on direct response television products and services. In late 1990's, he was one of the founders of the nation’s first national prepaid wireless company. He started his career in a family business, successfully pioneering new channels of sales and distribution for that company. He has been a Director of Vanity Events Holding, Inc., since April 6, 2011. He has been a Director of CLICKER Inc. since March 7, 2011. Mr. Lapidus earned his Bachelor of Arts degree from American University in Washington, D.C.

Gregory Pippo Co-Founder, Director
Mr. Gregory Pippo has been the Chief Financial Officer at Vanity Events Holding, Inc. since July 2011. Mr. Pippo serves as the President and Chief Operating Officer of Sorbco. Mr. Pippo founded Avelle (alternate name: Bag Borrow Or Steal, Inc.) in 2004. Mr. Pippo is an attorney and entrepreneur with a solid background in finance. Prior to co-founding Bag Borrow or Steal, he served as an equity trader/manager at New York-based Schonfeld Securities, a national trading fund, and spent several years as a financial analyst/commodities options trader for ED & F Man, overseeing sugar, cotton and silver trading. He has been a Director of Vanity Events Holding, Inc. since April 6, 2011. For two years following law school, he practiced appellate defense law for Torto and Waterman, P.C. in New York. He received his Bachelor of Arts degree from Binghamton University, and his J.D. degree from Benjamin N. Cardozo School of Law in New York.

VP Operations & Business Development Dave Martine

David Martine serves as Vice President of Operations & Business Development for Avelle. Mr. Martine served as Vice President of Retail for CarDomain Network, Inc., where he managed Retail Sales, Advertising and Business Development. He served as Director of Operations at, Customer Service Manager and Director of Drop Ship Operations at He has nearly 15 years of operations, fulfillment and supply chain management experience, where he was responsible for redesigning and implementing the communications distribution network for New York City. He worked in the office of Scheduling and Advance in the White House. Mr. Martine holds a B.A. in Political Science from the University of Washington.

SVP Product Management Dana Palzkill

Dana Palzkill serves as Senior Vice President of Product Management of Bag Borrow Or Steal, Inc. Ms. Palzkill is responsible for overseeing the designer selection, product assortment, inventory management and clearance of all bags and accessories at Bag Borrow or Steal. She has more than 20 years of experience in the direct marketing and retail business. Previously she spent five years at Nordstrom Direct, most recently serving as vice president of multi-channel integration and planning, where she focused on creating a seamless experience for the customer through improved systems and processes. Prior to that, Ms. Palzkill spent four years improving product forecasting and buying, as well as sales and profit, and served as vice president of inventory management. She also served as director of inventory management of Garnet Hill, an upscale home textiles and women's apparel retailer, improving customer fulfillment and inventory turnover. Ms. Palzkill started her retail career at Lands' End, spending more than 15 years in a variety of product manager and inventory management roles.

OK…so WHO IS the “Board” behind Avelle, Inc. / BBOS that made ALL that Venture funding happen back then and who are STILL involved ???


Chairman Mr. Adam R. Dell ( Brother of Michael Dell )

Mr. Adam R. Dell, J.D. is a Venture Partner at Austin Ventures. Mr. Dell joined the firm on May 17, 2010 and focuses purely on early-stage venture investments in the information technology and business services areas. He is also a General Partner at Steelpoint Capital Partners, LP. Mr. Dell has been a successful entrepreneur, academician, and has more than 12 years of experience in the venture capital. Previously, Mr. Dell was a Founder and Managing General Partner at Impact Venture industry since January 2000 and has an extensive background in early-stage technology investing. He founded the firm in November 1999. Mr. Dell was based in the New York office and directed the fund's investments in e-business services, enterprise software, and managed services. Prior to this, he was a Partner with Crosspoint Venture Partners in Northern California and a Senior Associate with Enterprise Partners in Southern California. Prior to becoming a venture capitalist, Mr. Dell worked as a Corporate Attorney at Winstead Sechrest and Minick in Austin, Texas. He serves on the Board of XO Communications, BagBorrowOrSteal, Avelle, and OpenTable. Mr. Dell founded and served as the Chairman of MessageOne. He is currently on the Board of Trustees of the Santa Fe Institute and the Board of XO Communications. Mr. Dell is a Director of Civitas Learning, Inc. Mr. Dell also teaches a class on business, technology, and innovation at the Business School at Columbia University and is a visiting professor at the University of Texas School of Law, where he teaches on the role of law in innovation. Mr. Dell is also a contributing columnist to the Internet trade publication Business 2.0. He has published several articles like “The Next Big Wave” for the Industry Standard in August 2000; “Meeting Supplier Demand” for Business 2.0 in March 2000; “What Emails May Come” for the Industry Standard in December 1999; and “Claiming Space on the Value Chain” in July 1999, “The Show Must Go Online” in May 1999, and “Banking In a Box Gets Real” in April 1999 for Business 2.0. Mr. Dell holds J.D. from the University of Texas School of Law and a B.A. in Political Economy from Tulane University.

Paul B. Goodrich

Mr. Paul B. Goodrich is a Managing Director at Madrona Venture Group. He co-founded the firm in 1995. Mr. Goodrich is also a Co-Founder of Savoy Discount Brokerage (acquired by Fiserv, Inc.), Notable Technologies, and Previously, he was a Partner at the Seattle law firm of Perkins Coie and co-founded William D. Ruckelshaus Associates. Mr. Goodrich served as a General Partner in the Environmental Venture Fund formed in 1987. He serves as the Chairman at Redfin since January 9, 2006. Mr. Goodrich serves on the board of TripHub; Avelle; Redfin; Zero260; Bag Borrow or Steal, Inc.; Netstock Direct Corporation; Ontain Corporation; and Rulespace. He is a Board Observer at He served as a Director at Photoworks Inc. since February 2000 and also Sharebuilder Corporation and Local Marketers Inc. Mr. Goodrich was an Editor of the Utah Law Review and a Member of the Order of the Coif. He is a graduate of Amherst College and the University of Utah Law School.

Mr. Robert R. Bennett
Mr. Robert R. Bennett is the President at Liberty Media Corp. He has held this position since April 1997. Mr. Bennett was the Chief Executive Officer at Liberty Media Corp. since April 1997. He served as an Executive Vice President at Tele-communications, Inc., or TCI, from April 1997 to March 1999. Mr. Bennett served as the President and Chief Executive Officer at Liberty Digital Inc. since April 1997 and was an Acting Chief Financial Officer from June 1997 until July 1997. From June 1995 through March 1997, he was an Executive Vice President, the Chief Financial Officer, Secretary, and Treasurer at Liberty and Senior Vice President from September 1991 to June 1995 and also served as the Chairman of the Board since September 9, 1999. Mr. Bennett is a Member of Advisory Board of New Mountain Capital, LLC. He has been a Director and Vice Chairman of the Board of Liberty Media International Inc., since March 2004. Mr. Bennett has been the Director of Liberty Media Corp. since September 1994 and a Member of Executive Committee. He has been a Director of UnitedGlobalCom Inc., since January 30, 2002 and serves as a Member of Compensation Committee and Executive Committee. Mr. Bennett has been a Director of Liberty Livewire Corporation, OpenTV Corp., and UGC. He has been a Director of Liberty Satellite & Technology Inc., since August 2000. Mr. Bennett has been a Director of Ascent Media Group Inc. since June 2000 and was Member of Executive Committee. He served as a Director of Liberty Digital Inc. since September 1997, and TV Guide Inc. since February 1998. Mr. Bennett also served as the Director of Telewest Communications plc and Interactive Network Inc. He served as a Director of IAC/InterActiveCorp (formerly USA Interactive) since October 2001 until September 20, 2004 and was a Member of Compensation Committee.



Lloyd Lapidus & Gregory Pippo Founded BBOS / Avelle, Inc. and are still BOTH Corp. Directors.

VAEV is the ONLY publicly traded entity they are BOTH on as well…

How BIG IS Avelle / BBOS ?

Private Company
1118 Post Ave. Seattle, WA 98101 United States Phone: 1-866-922-2267

$30 Million +

Revenue (ttm): $30.00M
Employees: 50


Avelle operates as an online rented-luxury retailer. It offers handbags, sun glasses, watches, and gift cards; and jewelry, which include bracelets, bridal, earrings, necklaces, pins, rings, and tiaras. Avelle was formerly known as Bag Borrow Or Steal, Inc. The company was founded in 2004 and is based in Seattle, Washington.

Per Jigsaw, revenue has been between 10 to 50 million dollars. Founded in 2004 and privately held, Avelle the New Bag Borrow and Steal (name changed in 2008) claims to be the "world's largest online luxury rental company." It is like Netflix for signature clothing and accessories. You pay fees to rent sunglasses, watches, designer clothes, handbags and jewelry! You return them when you get sick of them and borrow other items. They offer flexibility. You can choose to become a member or pay prepaid. You can pay per week or month. They offer 1-day delivery and 100% new or "new condition" authentic!

Number of people according to the company's LinkedIn profile is 60 employees. Michael Smith is the president and CEO. 10% of its human resources attended University of Washington. They have a median age of 33. There are slightly more males than females. The company operates in the Greater Seattle area. Avelle has about 2.2 million women "member" and "guest" customers. "4,000 styles of luxury handbags, jewelry, sunglasses, watches and luggage from more than 150 designers, including Chanel, Louis Vuitton, Gucci, Prada, Coach, Stephen Dweck and Vera Wang."

For more information, please consult the following webpages below:

Avelle / BBOS The “NETFLIX” of Handbags !!! ( Great business model if you ask me, VC’s thought so )

Everything looking great….then we have a HUGE internal Corp. Management “shake up”. It appears that ALL of the lovely executives that came on board WITH CEO Michael J. Smith from Nordstrom’s have now moved on. Seems they where the responsible parties for the Co. name change from BBOS to Avelle, Inc. as THEY apparently thought the old name too restricting and THEY wanted to ad TO the Co.’s on-line offerings over and above handbags and accessories. Since that name change, it appears that the public NEVER REALLY CAUGHT ON TO the new name and STILL always called them BBOS per the Co.’s BIG Debut on SEX and the CITY.

NEW CEO Russ Blain was there all along as an Executive even under the former Michael J. Smith and now Avelle, Inc. goes BACK TO it’s former name ( a brilliant “branding move” if you ask me and most likely had the backing of the BOARD).

Avelle bags its fresh name favoring that old one

Posted by admin on Jul 25, 2011

It’s by helping cover their the brand new as well as in with the old for Avelle Inc. this week. The business will be to its original and best-known name: Bag Borrow or Steal.

Released in 2004, Bag Borrow or Steal, on the over the web Retailer Top 500 Guide, supplies the rental of upscale accessories, along with designer label bags, jewelry, watches and sunglasses, via its web site Brands include Burberry, Chanel, Chloe, Coach, Fendi, Gucci, Louis Vuitton, Prada and Tom Ford.

The name transform is within response to customer preference, says CEO Russ Blain. A few years ago the business felt it had outgrown the name Bag Borrow or Steal, he said. However, fashionistas and customers never ceased calling us Bag Borrow or Steal, therefore we took in and been altered our name.

The corporation also announced the closing of the new round of financing, raising nearly $4 million at a group of investors led by Kuwait Holding Co. as well as the Atelier Fund, each of which are shareholders.

This can be a monumental time for Bag Borrow or Steal, Blain says. We have spent the very last a few months successfully fine-tuning our business model. This renewed focus on our brand, in addition to our new capital, permits us to place the company for a path for accelerated growth and success.

The web-only company had 2010 sales of $16.0 million, up by 2% from $15.7 million during the past year, in accordance with Internet Retailer estimates.

Bag Borrow or Steal says it offers to add new, unspecified inventory to its rental collection next quarter or so.

The business’s sister site launched really and offers used designer accessories for sale at savings about 70%.


MOST RECENT ( July 29 2011 ) 8K (below)


SUMMARY: BBOS / Avelle appears positioned to go Public w/ a R/M into VAEV shell…Additional VC’s would not come on board right after major Executive “exodus” otherwise and the BOARD certainly hasn’t gone anywhere…..;))) Seeming amount raised looks like enough to move forward with R/M and UPLIST to bigger exchange and things are moving quickly…

Follow on TWITTER. I don't tweet often, but when I do, it's about a SHATTERING discovery that took MANY multiples of hours to unearth!/derbyblood

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